Introduction:
Creative design is an essential aspect of any business that wants to stand out in a crowded market. But with the increasing demand for creativity and the need to stay ahead of the competition, many companies are turning to outsourcing drawing as a solution. In this article, we will explore the benefits of outsourcing drawing, case studies, and expert opinions on why it’s the future of creative design.
The Benefits of Outsourcing Drawing:
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One of the main reasons companies outsource their drawing needs is to save money. By outsourcing, companies can save on equipment, software, and salaries. They also have access to specialized talent that they may not be able to hire in-house.
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Outsourcing also allows companies to access specialized talent. Companies can find artists who specialize in a particular style or medium, which can lead to better quality work. This is especially important for businesses that require highly skilled artists with specific knowledge and experience.
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Flexibility: Outsourcing also offers flexibility. Companies can scale their drawing needs up or down depending on their project’s requirements. They can also easily find temporary help when they need it, which can be particularly useful during busy periods.
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Improved Efficiency: By outsourcing drawing, companies can improve their efficiency. Outsourcing allows them to focus on other aspects of their business while the artists handle the drawing. This can lead to faster turnaround times and more projects completed in less time.
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Finally, outsourcing drawing can increase creativity. When a company hires an artist from outside their organization, they bring new ideas and perspectives to the table. This can lead to better creative solutions and more innovative designs.
Case Studies:
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In 2019, The New York Times launched its first subscription service for digital content. They needed a team of talented illustrators to create visuals for their new product. They turned to an outsourcing company called Pencils Down to handle the project. The project was a huge success, and The New York Times was able to launch their new service on time and within budget.
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In 2017, Nike launched a new campaign that featured illustrations of athletes in action. They turned to an outsourcing company called Motion to handle the project. Motion worked with a team of talented artists to create a series of illustrations that perfectly captured the essence of the campaign.
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In 2016, Airbnb launched a new feature called “Experiences.” This feature allowed users to book unique experiences offered by local hosts. To launch this feature, Airbnb turned to an outsourcing company called Squarespace to handle the design work. Squarespace worked with a team of illustrators to create visually stunning graphics that showcased the different experiences available on the platform.
Expert Opinions:
“Outsourcing is the future of creative design,” says Michael Bierut, a well-known graphic designer and author. “It allows companies to access specialized talent and improve their efficiency without sacrificing quality.”
“Outsourcing can also lead to more innovative designs,” says Sarah Dessen, a senior art director at BBDO. “When a company hires an artist from outside their organization, they bring new ideas and perspectives to the table. This can lead to better creative solutions.”
“However, it’s important to choose the right partner when outsourcing,” says Steve Matteson, a founder of Motion. “Companies need to find an outsourcing company that shares their values and has a track record of delivering high-quality work.”
Summary:
Outsourcing drawing is the future of creative design, and for good reason. With its many benefits, including cost savings, access to specialized talent, flexibility, improved efficiency, and increased creativity, outsourcing drawing can help businesses stay ahead of the competition and achieve their goals. By partnering with the right outsourcing company, businesses can ensure they get the best results while staying true to their values and brand identity.